AMAZON LAUNCHED AI TO GENERATE COMMENT SUMMARIES, EMBRACING THE NEW ERA OF E-COMMERCE.
Amazon officially announced the launch of product review summary function based on generative artificial intelligence. This new feature can be regarded as another historic breakthrough made by Amazon in user comments. As Vaughn Schermerhorn, director of Amazon’s community shopping, said: “We want to make it easier for customers to understand the common theme in the comments, and with the latest progress in generating artificial intelligence, we believe that we have the technical means to meet such customer needs.”
The new function mainly uses AI technology to summarize buyers’ comments on goods. After that, the summarized comments generated by AI will be presented in the form of “short summary” on the product details page, which will focus on the characteristics of goods and the buyer’s feelings frequently appearing in written comments, so as to help consumers find and buy suitable products more time-saving and labor-saving.
